The By Brasil project results from a joint initiative by Abrameq (Brazilian Association of the Industries of Machinery and Equipment for the Sectors of Leather, Footwear and Related Products), Assintecal (Brazilian Association of Companies of Components for Leather, Footwear and Manufactured Goods and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Its main objective is the international promotion of the industry of machines and equipment for leather and footwear, taking advantage of the quality and all the differentials of the Brazilian products.

Work on this objective is developed both nationally and abroad:

1. For the international market, the project promotes the Brazilian companies as manufacturers and exporters of goods with quality and technology.  More important than that, the project acts as an Interaction Platform between those who want to buy and the ones that want to sell.  A facilitator and aggregator means through which to ensure that more and more businesses are generated between Brazilian and international companies.

2. For the Brazilian manufacturers of machines that participate in the project, the agreement offers full consultancy with the objective of boosting the companies competitively:

<!--[if !supportLists]-->·         <!--[endif]-->participation in national and international trade fairs and events

<!--[if !supportLists]-->·         <!--[endif]-->research of new markets

<!--[if !supportLists]-->·         <!--[endif]-->business roundtables with customers from Latin America and Africa

<!--[if !supportLists]-->·         <!--[endif]-->guidance and consultancy in exporting activities

<!--[if !supportLists]-->·         <!--[endif]-->advertising of products offered by the company in the institutional website of the Brazilian industry

access to intelligence data from different countries in the world

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